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Principles of Real Estate Marketing
Securing listings; Type of listings; Marketing Plan; Marketing Mix; Promotions and Advertising; Telephone Techniques; Art of Negotiation; The Sales Process; Sales Documentation; Pricing; Factors Influencing Price; Particulars of Property; Presentation.
Marketing of HDB Properties
Housing and Development Act; Middle Income Housing; Eligibility Rules and Housing Scheme; Pricing; Buying from HDB; Resale Market; Policies on Commercial Properties.
Marketing of JTC Properties
Jurong Town Corporation Act; Terms and Conditions of Leasing and Letting JTC Factories and Land, Science Park.
Marketing of Private Properties
Factors Affecting Value; Special Consideration in the Marketing of: Residential, Commercial, Retail Shop & Industrial.
Marketing of Residential Properties Under Construction
Differences In Marketing Completed and Under Construction Residential Properties; Statutory Requirements on Marketing of Residential Properties under Construction.
Marketing of Commercial Properties Under Construction
Meaning of Commercial Properties; Differences in Marketing Completed and Under Construction Commercial Properties; Statutory Requirements on Marketing of Commercial Properties Under Construction; Differences in Marketing Residential Properties and Commercial Properties Under Construction.
Marketing of Investment and Other Properties
Hotels; Time Share; Car Parks; Heavy Vehicle Parks; Vehicle Parking Certificate; Conservation Properties; Rent Controlled Properties; Characteristics of the Properties; Government Intervention; Factors to Consider; Pricing; Negotiation; Promotion and Advertising; Presentation.
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