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Real Estate Marketing

Synopsis:

This subject covers all aspect in the marketing of the various types of properties in the Singapore.

Duration:

Approximately 25 hours of study.

Objectives:

After completing this subject, the student should be able to understand and be able to:

  • Explain the strategies of marketing different types of property.

  • Describe technical and legal procedures.

  • Handle any direct inquiries regarding marketing aspects of property transaction.

Topics:

Principles of Real Estate Marketing

Securing listings; Type of listings; Marketing Plan; Marketing Mix; Promotions and Advertising; Telephone Techniques; Art of Negotiation; The Sales Process; Sales Documentation; Pricing; Factors Influencing Price; Particulars of Property; Presentation.

Marketing of HDB Properties

Housing and Development Act; Middle Income Housing; Eligibility Rules and Housing Scheme; Pricing; Buying from HDB; Resale Market; Policies on Commercial Properties.

Marketing of JTC Properties

Jurong Town Corporation Act; Terms and Conditions of Leasing and Letting JTC Factories and Land, Science Park.

Marketing of Private Properties

Factors Affecting Value; Special Consideration in the Marketing of: Residential, Commercial, Retail Shop & Industrial.

Marketing of Residential Properties Under Construction

Differences In Marketing Completed and Under Construction Residential Properties; Statutory Requirements on Marketing of Residential Properties under Construction.

Marketing of Commercial Properties Under Construction

Meaning of Commercial Properties; Differences in Marketing Completed and Under Construction Commercial Properties; Statutory Requirements on Marketing of Commercial Properties Under Construction; Differences in Marketing Residential Properties and Commercial Properties Under Construction.

Marketing of Investment and Other Properties

Hotels; Time Share; Car Parks; Heavy Vehicle Parks; Vehicle Parking Certificate; Conservation Properties; Rent Controlled Properties; Characteristics of the Properties; Government Intervention; Factors to Consider; Pricing; Negotiation; Promotion and Advertising; Presentation.

 

Sponsors

  Legal PrePlan Logo Legal Pre-Plan Services acts as an outsourced legal department, giving you access to affordable legal consultation and training. They have kindly sponsored a free book "Solve Your Debt Problem" for every student who signs up for the Dip. Bus (Real Estate)

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